Books & Marketing Products

Backwards In High Heels:

A Woman's Guide to Succeeding in Business

Ginger Rogers had to do all the fancy dance moves that Fred Astaire did only backwards in high heels. How many times as women do we feel we are balancing the world, work and our families while dancing backwards in high heels?
Sheila Stewart has worked with thousands of women entrepreneurs throughout North America and in this book she shares with you the secrets to succeeding in business. There are key components which women need to be aware of and ways they can effectively work in a testosterone filled world that seems to move faster and faster with each passing year. Women need to become masters at wearing many shoes in order to become successful in their business. Learn the proven secrets from such famous greats as Ginger Rogers, Oprah Winfrey, Hillary Clinton and everyday serial entrepreneurs like Sheila Stewart. Sheila believes a woman who can change her shoes can change her life! What shoes are you wearing? Are you ready to be empowered no matter how high your heels are?

"This guide is filled with inspirational messages that will motivate and empower women to embrace their true greatness while maintaining balance in their lives."
- Dr. John Gray (Author of Men are from Mars, Women are from Venus

$24.95

99 Killer Business Ideas

There is no such thing as a small business when you've got big ideas and even bigger dreams!
This book is an entrepreneur's must read. Touted as 99 ways to kick butt and not only survive business situations, but a "how to" guide for thriving no matter what adversity you face. Every business professional from Sam Walton to Estee Lauder to Bill Gates was a small business owner at one time and each of them had set backs. Read of their hardships and learn the tips and tricks that led to their success and climb to the top.

"This is more than a book, it's a guide and how-to manual to survive and thrive in any business venture. Sheila will infuse your mind with powerful strategies and will take you personally and professionally to the next level as the compels you to pursue your greatness."
- Les Brown, Emmy-Award Winning Author & Motivational Speaker

$24.95

Power-Injected™ Marketing Toolkit

FACT: 66% of small businesses fail within the first 5 years... primarily due to the lack of marketing.

Are you looking for an affordable, easy solution to marketing your business?

Let's face it, thousands of books have been written on the subject of how to market a business. Usually, a business owner purchases a book that claims to 7quot;solve all of the marketing issues on a shoe string budget." The end result? The first few chapters are read and the business owner becomes more confused than when he started reading the book.

Ever wondered why you get frustrated and end up more confused with these types of books? Here's the answer… each book only addresses one aspect of marketing and claims that it is the ultimate solution to ALL of your marketing needs. This fosters what I call the amoeba syndrome™. Next, the natural thing happens. The book gets placed on your bookshelf and simply collects dust. The business owner is frustrated, confused and now the owner of yet another $20 book.


So, what's the solution?
An Easy-to-Use, High-Performance MARKETING SYSTEM, That's as simple as 1-2-3!


The Empower Marketing toolkit makes marketing your small business as simple as 1, 2, 3. We have created a system that removes the guesswork and helps you develop a solid marketing program that generates results.


Step 1 – Positioning
For businesses, it is critical to create a clear positioning for the business or product. Without this, your marketing will flounder and you will find yourself in a situation of trying to be all things to all people. Our simple process gives you the tools to create a solid positioning and in less than 2-hours.


Step 2 – Marketing Plan
The oldest recorded maps ever discovered come from ancient Babylonia around 2500 B.C. Made of baked clay, they appear to be the first official road maps that also show locations of fields, rivers, and villages. A marketing plan is the road map to success for a small business owner. We have developed a system that allows you to create your marketing plan in just 8 short, easy steps!


Step 3 – Implementation
Once you have created the road map, you simply start on your journey and begin implementing the marketing components that you need, as you need them, with the direction and guidance we provide. Our books are short, easy reads and more importantly, each provides you with the tools to do it yourself OR work with outside resources. Either way, you have everything you need to complete all of your marketing in one comprehensive toolbox.


Take Control... It's YOUR Marketing.
Not sure how all this is possible, when your business is unique? Marketers in the past have tried to convince small business owners that they need customized and unique solutions designed specifically for their business. Well, you can pay for that, but you don't have to. Our system is based upon the fundamentals of marketing. When you take these fundamentals and apply them to your particular business, you are in essence "customizing" solid, effective marketing strategies for your needs!
So what happens once you buy this fantastic, Power-Injected™ toolbox? I've purchased my fair share of self-help tools over the years, and they are great... for about the first 4 weeks. Then I lose interest and get pulled into many other directions, so the program simply gets put to the side. Not to worry, we're small business owners ourselves! We make it simple and cost-effective for you to receive ongoing support. We understand that questions about our system will likely come during "non-business" hours, because you'll likely be running your business when we're manning our phones!
Be a part of the latest and greatest ideas in marketing! You'll gain access to our monthly Web conferences that specifically focus on the most innovative, cost-effective and results-driven marketing solutions available. We interview key industry leaders, bring you Web sites and all of the links/tools you need to begin implementing these ideas IMMEDIATELY!


Take Your Marketing To The Next Level!
Delivered in bite size, easy-to-read booklets, Empower's Complete 24-Piece Marketing System takes less than an hour per booklet to read, and is filled with a step-by-step approach...

  • 1) Introduction – Explanation of how to use the system
  • 2) Positioning – Be first or be different…if you aren't first, you must be different. Solid positioning is the foundation for your marketing
  • 3) Marketing Plan – 8 steps to completing your marketing plan - Market Review - Target Audience - SWOT - Goals & Pricing - Product, Place & Sales - Advertising - Public Relations & Direct Marketing - Budget & Implementation
  • 4) Branding – 2 steps to developing a strong brand that will go the distance - Naming / Logo Development - Tagline and Branding Guidelines
  • 5) Internet – Eliminate the guesswork and reduce your learning curve
  • 6) Web Site – Easy steps to creating a successful Web site
  • 7) Blogging – How to get started with a blog and what it will do for you
  • 8) Brochures – Simply answer 17 questions and I tell you what type of marketing collateral you need and how to create it
  • 9) Drip Marketing – The rule of 4 and 6 can drive more business to you
  • 10) Public Relations – Create the Buzz factor and watch your business grow
  • 11) Advertising - Print – Plan and create effective print advertising - Electronic – Maximize your electronic advertising dollars
  • 12) Tradeshows – Create a powerhouse tradeshow strategy complete with a killer campaign and strategic booth design
  • 13) Sales – Integrate your marketing and sales efforts
  • 14) Measurement Tools – Ever wonder what your return on investment is for the marketing dollars spent? We show you how to measure ROSMI™ – Return on Sales & Marketing Investment, a more accurate representation that is measured in hard dollars
  • 15) Business Assets – A great way to keep all of your marketing assets together, organized and in one location "How To" Forms – You will receive over 100 forms in an electronic format so you can easily take each step and be as efficient as possible!


BONUS ITEMS

  • Power-Injected Entrepreneur's Profile! – ever wonder how some of the greatest leaders are able to build such strong teams and companies? Answer 22 questions online and you will receive a complete 20+ page report designed to give you insight into your management style. Based upon this information, you are better educated to create a team of professionals around you that can best compliment your talents and skills. (valued at $75)
  • FREE E-Book Updates! – as we update content and add to the toolkit, you will have access so you are certain to have the most up-to-date information. (valued at $300+ and available to current subscribers)
  • FREE Shipping! – your Power-Injected toolkit will be shipped to arrive within 4-business days of placing your order. You will receive a confirmation email and tracking number. No guessing as to when it will arrive!


How Much Is All This Worth To You?
I've spent hundreds of thousands of dollars on services, software, education and tools all related to marketing small businesses. I have also invested thousands of hours learning, improving and perfecting my marketing techniques for small businesses. In the Power-Injected Toolkit, you will get the benefit of almost 20 years worth of my marketing experience. You benefit by learning about specific marketing tactics and techniques so you can avoid costly mistakes. I give you a hands on guide so you get the best value for your dollar. To get access to all this 'insider' information and the benefit of years of research and experience would normally cost several thousands of dollars and years of time. I've seen other packages about niche areas of marketing sell for up to $3,999.00 each. Then you pay separately for support. Why do these cost so much? Because that's what people will pay for specialized knowledge and instruction. And don't forget, this is a tax deductible expense for your business! Remember, Einstein said you can't solve a problem with the same mind that created the problem. If you're running yourself ragged and still not making any progress with your marketing, maybe it's time to get a fresh perspective. Learn, create and reap the rewards of effective Marketing.So… are you ready to finally see what can happen to your business when you create a solid marketing program? Don't wait… Power-Inject your marketing today!To your success, Sheila Stewart The Entrepreneur's Marketing Guru P.S. – Remember, we assume all the risk. You have nothing to lose and everything to gain and we have an Iron Clad 100% Money Back Guarantee. P.P.S.- It's time for you to become a 15% club marketer… Finally!! Order Now


$1,295.00